Popular TV drama The Longest Day in Chang'an, which was shot in the ancient Chinese city of Xi'an in Shaanxi province, has made the city a tourist hot spot.
In the first week of this month, online enquiries about flight ticket bookings to Xi'an recorded a 130-percent year-on-year spike, said Ctrip, China's largest online travel agency.
Set-jetting is the trend of traveling to destinations that are first seen in movies or TV series. For instance, touring London in a high-speed boat like James Bond, or visiting the stately homes that are seen in the Jane Austen films. The term was first coined in the US press in the New York Post by journalist Gretchen Kelly.
Many countries – among them, Croatia, Spain, Northern Ireland, Iceland and Morocco – are all benefiting from the ultra popular Game of Thrones series. National and international travel agencies join countless online outfits in offering Game of Thrones trips and tours of all lengths and prices.
Suzhou, Chongqing and Bayanbulak Grassland have also become go-to destinations for domestic tourists as films such as Pegasus and TV dramas such as All Is Well were set or shot there.